Mom’s belief CEO Nitin Bindlish brings 15 years of rich and varied experience from top-tier multinational companies such as KPMG, American Express and Aon Hewitt. Trained as a qualified chartered accountant, he served as the CEO of Delhi-based Corona Dental Labs before launching Crafting Futures’ two brands – mom’s belief and OpteMom. Bindlish brings expertise in strategic planning and organizational leadership, conceptualizing and driving business strategies and operations.
In conversation with Dominic Rebello, Nitin reveals how in the mom’s belief Program, they provide parents with skills so they can play a proactive, rather than a passive role in their child’s skill development.
What is the idea behind mom’s belief?
There aren’t enough trained professionals and resources available for special needs children in India. As a result, children with developmental disorders don’t get the help they need, and this puts an enormous strain on the family. It also leaves the child without support that could enable him or her to lead a more independent life. The mom’s belief Neurodevelopmental Guided Therapy Home Program addresses this problem by empowering the parents of special needs children with teaching tools and professional support. The idea is to give parents resources they can use with their child at home, as well as training and support so they can use the tools effectively.
In the mom’s belief Home Program, parents are connected with one of our child psychologists, who completes a neurodevelopmental profile of the child. The parents and psychologist then create an individualized education plan that is specific to the child’s needs.
Tell us about the unique key points?
We are guided by the notion that parents know their children better than anyone else. Therapists, doctors and teachers come and go, but parent and child are connected for life. And when parents gain the ability to support their child’s skill development, the results are very encouraging.
In the mom’s belief Program, we give parents knowledge and the means to apply that knowledge. We give them skills so they can play a proactive, rather than a passive role in their child’s skill development. We give them professional support to reinforce their skills and provide insight and encouragement. We use a strengths-based approach, focusing their energy on the incredible things their child can do. In short, we empower parents of special needs kids so they can make a difference in their child’s life. We instill positivity and a belief in their child’s potential, and that is unique.
Your vision for the company?
We aim to touch a million lives over the next six to seven years – that is at the forefront of everything we do. Research has shown that parent intervention can yield very positive and lasting results, and this holds true in developed countries and developing countries. We equip parents with the knowledge, tools and support they need and they do the rest. Once parents appreciate the impact they can have and the results they can achieve, it changes their lives and their child’s life forever.
Some of the challenges that you face?
One of the key challenges we face is in encouraging parents to believe in their capacity to support their child with guided therapy. We know it works, but we have to convince parents. Parents are still encouraged to believe in the old model in which the therapist or psychologist delivers the therapy while parents stand by passively. Yet we’ve seen how effective parental engagement can be and several studies conducted in the UK have also demonstrated the effectiveness of supported parent engagement for special needs children.
Many parents are held back by the belief that they need special training to provide support for their developmentally disabled child. Our program provides dedicated hours of training and ongoing mentoring to the parent, which helps them realize that they can have an impact. In fact, our tagline is Actually You Can!
Where do you see yourself five years down the road?
We began by addressing the needs of India’s special needs community, however we plan to extend our reach beyond India. In fact, we recently delivered the program to the Andaman Islands. The demand for special needs programs is great even in countries that might be considered well-resourced, like Kuwait, UAE, Saudi Arabia and Singapore. For example, it was recently reported that Singapore’s Early Intervention Programme for Infants and Children (EIPIC) has waiting lists as long as 18 months. As we take our model beyond India’s borders, we’ll adapt the program to suit the needs and cultural preferences of each market we enter.
We have also adapted the model for use by educators and therapists and will continue to offer this option in order to maximize the reach of our guided therapy model.
source: Afternoon Despatch & Courier